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Social Media Marketing

In today's digitally connected world, Social Media Marketing has evolved into a pivotal skill for businesses. Companies seek candidates with this skill to navigate the ever-changing social media landscape, create compelling content, and leverage platforms for customer acquisition and retention. Proficiency in Social Media Marketing is essential for staying competitive, reaching target audiences, and enhancing brand visibility in the contemporary work environment, making it a highly sought-after asset for modern businesses.

Assessment Details
US $15

Performance Analysis report

40 minutes
40 MCQ

Certificate of Specialization

Credential of Readiness 

Test Syllabus

The Social Media Marketing Skill Test focuses on the candidate's understanding of core principles, strategies, and techniques necessary for successful marketing on various social platforms. The test aims to gauge their ability to create and execute effective social media marketing plans, select the right channels, employ marketing techniques, evaluate campaign performance, and adapt to the ever-evolving landscape of social media marketing.


Topics covered in the test:


  • Terminology

  • Social Network Marketing vs. Traditional Marketing

  • Creating a Social Network Marketing Plan

  • General Social Media Marketing

  • Marketing Techniques for Blogging

  • Marketing Techniques for YouTube

  • Marketing Techniques for Twitter

  • Marketing Techniques for Facebook

  • Marketing Techniques for LinkedIn

  • Evaluating Your Marketing Effectiveness

  • Creating Marketing Campaigns

Related Roles

Social Media Marketing plays a crucial role in the modern marketing landscape. It involves leveraging various social platforms to connect with the target audience, enhance brand visibility, and drive business growth. Proficiency in this skill is vital for businesses to effectively engage with their customers and achieve marketing objectives.


Internship Roles:


  • Social Media Marketing Intern

  • Digital Marketing Intern

  • Content Marketing Intern

  • Social Media Coordinator Intern

  • Brand Marketing Intern


Full-time Roles:


  • Social Media Manager

  • Digital Marketing Specialist

  • Content Strategist

  • Community Manager

  • Brand Manager

  • Public Relations Specialist

  • Marketing Manager

  • Online Reputation Manager

  • Social Media Analyst

  • Digital Marketing Manager

  • Social Media Advertising Specialist

  • Social Media Consultant

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