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Market Research

Companies increasingly rely on data-driven insights to make informed decisions, stay competitive, and cater to evolving consumer demands. Proficiency in Market Research equips candidates with the ability to gather, analyze, and interpret valuable market data, enabling organizations to identify trends, customer preferences, and strategic opportunities. Companies seek candidates with this skill to drive informed decision-making, enhance product development, and refine marketing strategies, ensuring they stay ahead in the competitive world of work by delivering what customers truly need and want.

Assessment Details
US $15

Performance Analysis report

40 minutes
40 MCQ

Certificate of Specialization

Credential of Readiness 

Test Syllabus

The Market Research Skill Test focuses on assessing the candidate's understanding of essential methods, survey techniques, data analysis, statistical insights, tools, market and competitor analysis, forecasting, and practical applications. The test aims to determine the candidate's capability to gather and analyze market data, derive meaningful insights, and apply them effectively in a business context, ensuring they are well-prepared to contribute to an organization's data-driven decision-making and competitive strategy in today's competitive marketplace.


Topics covered in the test:


  • Market Research - Methods

  • Market Research - Surveys

  • Market Research - Concepts

  • Market Research - Analysis and Statistics

  • Market Research - Outcomes

  • Market Research - Tools

  • Market Research - Market and Competitor Analysis

  • Market Research - Forecasting

  • Market Research - Statistical Examples

Related Roles

In today's data-driven business landscape, market research is fundamental for making informed decisions, identifying market trends, and gaining a competitive edge. Candidates with proficiency in market research play a pivotal role in helping organizations understand customer needs, assess market opportunities, and refine their strategies for growth.


Internship Roles:


  • Market Research Intern

  • Research Analyst Intern

  • Data Analyst Intern

  • Business Development Intern

  • Marketing Analyst Intern

  • Market Intelligence Intern


Full-time Roles:


  • Market Research Analyst

  • Business Analyst

  • Data Analyst

  • Marketing Research Manager

  • Market Intelligence Specialist

  • Competitive Intelligence Analyst

  • Market Strategy Consultant

  • Product Manager

  • Brand Manager

  • Market Research Director

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