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Knowledge of Google Analytics

As companies increasingly rely on digital platforms for their operations and marketing, the ability to harness the power of Google Analytics is essential. It enables organizations to gain valuable insights into website traffic, user behavior, and the effectiveness of online strategies. Companies seek candidates with this skill to make informed decisions, optimize digital performance, and drive growth. Proficiency in Google Analytics is pivotal for staying competitive, refining online marketing campaigns, and ensuring data-driven success in the modern workforce, making it an indispensable asset for companies striving to thrive in the digital age.

Assessment Details
US $15

Performance Analysis report

40 minutes
40 MCQ

Certificate of Specialization

Credential of Readiness 

Test Syllabus

The Knowledge of Google Analytics Skill Test focuses on assessing the candidate's understanding of core principles, tracking, data filtering, campaign tracking, goal setup, funnel analysis, report interpretation, and data-driven decision-making. The test is tailored to gauge their ability to extract meaningful insights, optimize web strategies, and measure the impact of online campaigns, enabling candidates to contribute effectively to an organization's digital performance and data-driven decision-making process.


Topics covered in the test:


  • Google Analytics Tracking Code

  • Google Analytics Filters

  • Google Analytics Campaign Tracking

  • Google Analytics Goals and Funnels

  • Google Analytics Reports

  • Analyzing Google Analytics Data

Related Roles

In today's digital age, the ability to analyze website traffic and user behavior is essential for data-driven decision-making. Proficiency in Google Analytics is vital for businesses to understand online performance, optimize digital strategies, and enhance user experiences.


Internship Roles:


  • Digital Marketing Intern

  • Web Analytics Intern

  • Data Analysis Intern

  • Marketing Analytics Intern

  • SEO (Search Engine Optimization) Intern


Full-time Roles:


  • Web Analyst

  • Digital Marketing Specialist

  • Data Analyst

  • SEO Specialist

  • Online Marketing Manager

  • E-commerce Manager

  • Digital Marketing Manager

  • Business Intelligence Analyst

  • Marketing Analytics Manager

  • Web Content Manager

  • User Experience (UX) Analyst

  • Data Scientist

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